Our Story
It is hard to imagine a world without coffee. When tired, it gives us a little pick-me-up; when running out of steam, it keeps us going; and if we feel flat, it lifts our spirits.
It's the perfect time to pause and enjoy a little indulgent pleasure wherever we are.
Continue on to discover the story of who we are, where we have come from, and how we will continue to connect and inspire the hearts and minds of coffee lovers around the world.
In 1954, Moccona was born half a world away in the quaint Netherlands' village of Joure. In a little grocery store, Egberts Douwes sold his first Java grown coffee. With quiet passion his small enterprise flourished and soon became a tea and coffee emporium.
In 1925, during the worldwide coffee boom, the business was named Douwe Egberts - meaning Douwe, the Son of Egbert - to honour its founding father. To celebrate the occasion the Douwe Egberts Red Seal logo was introduced and remains on the Moccona jar today.
As the instant coffee craze spread across Europe, Douwe Egberts launched the now legendary Moccona brand. In 1960 Australia took its first shipment of Moccona in its iconic cylindrical glass jar and gold label. Originally sold in delicatessens and small specialty stores it symbolised the little indulgence from Europe that added to the pleasures of daily existence.
Moccona's reputation for world class quality saw it become a household name, a supermarket favourite and the most indulgent freeze dried coffee. It's known for its premium taste and elegant glass jar, making Moccona a much loved classic in homes all over Australia.
We love coffee as much as you do and we want the love affair to last forever. That's why JACOBS DOUWE EGBERTS is a leader when it comes to buying sustainable, certified coffee. We're passionate about making a more sustainable industry, from responsible sourcing and through the manufacturing and distribution processes.
Moccona coffee is created using two of the world's finest beans: Arabica and the Robusta. The Arabica has a softer sweeter taste with berry and fruit tones that create luscious acidity reminiscent of good wine. The Robusta bean has a deep rich flavour with more caffeine and gives a deep rich flavor to any brew.
Together they bring the magical blend and character your expect from the perfect cup of coffee. Every time you smell the aroma of Moccona, you'll be reminded of the great passion that drives us to create moments of pure indulgence - just for you.